Quick look: the 2025 Rolex presentation box

Rumoured at the end of 2024 and confirmed with the first 2025 deliveries, Rolex's new presentation box moves from the familiar off-white outer carton to a deeper, textured finish, with a redesigned inner case that holds the watch on a slimmer cushion.

Warranty cards, booklets and hang tags were updated at the same time. Full sets sold on the site indicate which packaging generation is included on the product page under Box & papers.