Rolex - Daytona 40mm DiW VELOCE White Carbon Fiber FC/NY Blue Dial Sonic SA4130
Carbon · White dial, blue accents · Fabric strap · Tachymeter bezel
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Sonic Factory Daytona DIW VELOCE White Carbon 1:1 Best Edition Blue Dial on Orange Nylon Strap SA4130
Rolex DiW Daytona VELOCE Overview
The DiW (Designa Individual) Daytona “VELOCE” is a bespoke, ultra-lightweight reinterpretation of the Rolex Cosmograph Daytona, infused with motorsport-inspired aesthetics and cutting-edge materials. Created by Designa Individual, a Hong Kong–based customization atelier, the VELOCE blends the spirit of pure speed with refined Italian racing flair. Marketed as the lightest Daytona ever produced, it achieves this distinction through advanced carbon–quartz composite construction combined with bold, high-contrast color accents.
True to DiW’s philosophy of transforming iconic timepieces into wearable works of art, the VELOCE features striking Gulf racing–inspired colors, highlighted by a vivid blue-and-orange two-tone dial and a custom-matched strap. The overall design is both concise and aggressive, while the distinctive carbon-fiber weave ensures that each watch possesses a unique texture and visual identity.
Design & Styling
The VELOCE is unapologetically sporty and expressive. Its focal point is a blue-and-orange sunburst dial that radiates energy and performance-oriented character. The color scheme and graphic layout clearly reference classic endurance racing liveries, emphasizing speed, precision, and motion.
Encasing the dial is a black carbon-fiber bezel engraved with a tachymeter scale, sharply contrasting with the white-toned composite case to create a modern, high-impact racing aesthetic. A custom hand-made NATO-style nylon strap, color-matched to the dial and secured with a Velcro closure, reinforces the motorsport theme while enhancing comfort and lightness.
Although the case shoulders and chronograph pushers are finely finished, the dominant visual impression is one of motion and velocity. Every element—from the dial to the case architecture—underscores the VELOCE’s identity as a tribute to high-performance motor racing.
Materials & Construction
The VELOCE is constructed almost entirely from advanced composite materials. The 40 mm case is machined from a proprietary quartz-fiber composite often referred to as CarboQuartz—a carbon–quartz hybrid known for exceptional rigidity, durability, and minimal weight. This material offers a distinctive layered texture and is significantly lighter than traditional steel.
The bezel and caseback are crafted from carbon fiber, providing excellent wear resistance while maintaining the watch’s ultra-light profile. A flat sapphire crystal protects the dial, ensuring clarity and scratch resistance.
Thanks to its composite construction, the VELOCE weighs approximately 63 grams, roughly one-third the weight of a standard steel Daytona. DiW’s use of high-grade carbon materials allows for long-term structural stability, supported by an extended warranty. The custom nylon strap with Velcro fastening further contributes to the watch’s lightweight and racing-oriented character, in stark contrast to the metal Oyster bracelets found on standard Daytona models.
Movement & Technical Specifications
Despite its radical exterior, the VELOCE retains the proven mechanical heart of the Daytona.
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Movement: Rolex Caliber 4130 automatic chronograph, COSC-certified
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Power Reserve: Approximately 72 hours
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Case Size: 40 mm diameter
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Case Material: Quartz-fiber composite
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Bezel & Caseback: Carbon fiber
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Crystal: Flat sapphire
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Dial: Blue and orange two-tone
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Strap: Hand-made NATO-style nylon strap
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Buckle: Velcro closure
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Water Resistance: 50 meters (5 ATM)
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Chronograph: Classic Daytona layout with screw-down pushers
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Weight: Approximately 63 grams
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Certification: Official chronometer
Functionally, the VELOCE performs like a standard Daytona in terms of precision and chronograph capability, but it differs dramatically in weight, materials, and wrist presence. The result is an exceptionally light, performance-driven chronograph with unmistakable visual impact.
Customization & Unique Features
The VELOCE perfectly represents DiW’s bespoke craftsmanship. Each piece is individually finished, with carbon and quartz layers cut and polished by hand, ensuring that no two cases are ever identical. The organic pattern of the composite material gives every VELOCE a unique visual signature.
Each watch is engraved with the “VELOCE” designation and produced in an extremely limited run of only five pieces, individually numbered. Exclusive details include the custom Velcro strap, a racing-inspired presentation, and a specially crafted display box. DiW backs the watch with a seven-year warranty, underscoring confidence in its materials and construction.
Overall, the VELOCE stands as a true high-end “tuner watch,” preserving the Rolex movement and mechanical integrity while radically transforming the exterior for individuality, extreme lightness, and bold design.
Pricing & Comparison to Standard Daytona
With a retail price of approximately €61,990 (around USD 65,000), the Rolex DiW Daytona VELOCE is positioned far above standard factory Daytona models. By comparison, a stainless-steel Daytona retails for a fraction of this amount, while even precious-metal Daytona references typically remain well below the VELOCE’s price point.
Only the platinum Daytona and select gem-set references approach similar pricing. The premium commanded by the VELOCE reflects its bespoke craftsmanship, exotic materials, and extreme rarity. Buyers are investing not merely in a Daytona movement, but in DiW’s advanced composite case, limited production, and distinctive design language.
Availability & Editions
The VELOCE is an ultra-limited, special-order model. Only five examples are produced worldwide. Orders are placed directly through Designa Individual or select authorized partners, with a typical production timeframe of approximately 10 to 14 weeks. This process includes sourcing a base Rolex Daytona before completing the extensive custom modifications.
The watch is delivered new, complete with presentation box, documentation, and DiW’s extended warranty. As an aftermarket creation, it is not available through Rolex boutiques. Pre-owned examples are extremely rare and often command significant premiums on the secondary market.
Place in the Rolex & DiW Lineup
The VELOCE is not an official Rolex factory release, but a DiW-customized interpretation built upon the Rolex Cosmograph Daytona platform. Within DiW’s portfolio, it belongs to the carbon Daytona family, alongside other motorsport- and performance-themed editions.
What distinguishes the VELOCE is its white quartz-fiber case and Gulf racing–inspired color scheme, setting it apart even among DiW creations. While Rolex offers the Daytona in steel, gold, and platinum, only a specialist atelier like DiW would replace the entire case with advanced composite materials.
The VELOCE occupies a unique niche—crafted for collectors who appreciate the Daytona’s racing heritage and mechanical excellence, yet seek an avant-garde, ultra-light, and highly exclusive reinterpretation. It ultimately merges Rolex’s legendary chronograph with bold motorsport character and cutting-edge materials.
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